Skyrocket your revenue with a tailor-made growth plan by a seasoned marketing leader.
How does an extra 35% revenue uplift in the next year sound?* That’s a typical outcome with Handbook Growth methodologies.
Your plan will be crafted by Ersan Saribal, a seasoned growth marketing expert with 21 years of experience accelerating revenue for well-known brands—including Mrs. Fields Cookies, InMotion Hosting, BoldGrid, “I and love and you”, Cerebelly, and Burg Simpson.
It will be tailored to the unique challenges and opportunities facing your business; a one-of-a-kind asset and your company’s secret weapon.
Ready for astronomical growth?
Your Growth Marketing Consultant
Helping businesses achieve rapid growth is not just work for me; it’s an honor and deeply fulfilling.
Hi, I’m Ersan. With 21 years in omni-channel marketing, I’ve led large and small teams while also wearing hats as a web developer, designer, SEO guru, CRO specialist, and analyst.
This range of experience is what allows me to break down silos across departments, and to spot and dismantle growth barriers with surgical precision.
I’ve led high-performing teams to exceptional results across various channels. My hands-on leadership style fosters trust and innovation, translating to tangible results: lower acquisition costs, higher conversion rates, and surging revenue.
When we team up, you’re not just scaling your business—you’re investing in lasting, accelerated growth.
Pricing:
Sprout
Sapling
Redwood
$5,000
$10,000
Starts at $15,000
Barriers: The hidden issues stunting your company’s revenue growth and how to fix each one
Ripple
Low effort, high impact fixes
–
–
Up to 15
Wave
Medium effort, major impact fixes
–
Up to 5
Up to 5
Tsunami
Deep changes, growth tidal wave
Up to 3
Up to 3
Up to 5
Audits: Get a clear picture of where your business stands today in key areas, along with actions to improve subpar performance
Tech stack
✓
✓
✓
Key KPIs (top 5)
✓
✓
✓
Costs analysis
✓
✓
✓
Source-of-truth data
✓
✓
✓
Channel budgeting
✓
✓
✓
DTC website UX/UI
–
✓
✓
Marketplace — PDPs
–
–
✓
Loyalty/Referral/Rewards
–
–
✓
SEO — content
✓
✓
✓
SEO — keywords
–
✓
✓
SEO — technical
–
–
✓
Email/SMS
–
✓
✓
Creative — design
–
✓
✓
Creative — copy
–
–
✓
MTT attribution
–
–
✓
CRO (A/B/n, MV) program
–
–
✓
Research — Optional but absolutely game-changing, these will uncover critical insights missed by data analysis
Dialogue with key employees & vendors
2-3 meetings
3-5 meetings
6-10 meetings
Company-wide survey
✓
✓
✓
Supplemental Assets — Vital tools for the future
Forecast with key KPIs
0-12 months
0-24 months
0-36 months
Tactics in Gantt format
Up to 20 tactics
Up to 30 tactics
Up to 50 tactics
CRO — AB/MV tests
3 briefs
5 briefs
10 briefs
Other files — if/a
✓
✓
✓
Support — Get started using use your new growth plan
Training & employee support
3 hours
3 hours
5 hours
Ongoing implementation guidance
By invite
By invite
Inquire for cost
Add-on Services
Growth plan refresh/recheck at 6-month intervals
$2,500
$5,000
Starts at $7,500
Growth hacking / guerrilla strategy
Inquire for cost
Inquire for cost
Inquire for cost
IRL demand generation strategy
Inquire for cost
Inquire for cost
Inquire for cost
Questions about a plan?
Deep Audit + Research
+ Neutralized Roadblocks
= Stunning Growth
Following a deep audit, interpretation and further research, you’ll be presented with a detailed picture of your company’s specific growth roadblocks—and the ways paths past them. The below is a framework we’ll customize to your company’s unique needs.
Phase 1: Deep Audit
- Confidential Access
– Sign NDA(s), grant admin access to tech stack, including CMS, CRM platforms like email/SMS/loyalty/affiliate, social accounts, analytics, data warehouse, 1P/3P marketplaces, ERP and other Ops software, proprietary software
– Share marketing asset library: logo files, brand book, persona work, email/ad/etc creative, stock imagery - Contacts
– Share org chart
– Introductions to vendors, including ad/creative/web dev/PR agencies, subcontractors, platform/app PMs
– Assign senior point of contact to be available 3 hours/week and facilitate meetings with other employees - Data & Reporting
– Provide data on financials (COGS, EBITDA, contribution margin), LT and/or MT channel attribution, retention and LTV, results from AB/MV testing, ad performance (spend, ROAS, CPA, LTV:CAC), product-specific data like CVR and sales velocity, SERP ranks, Share of Voice reports, competitor data, keyword research, qualitative study results, agency audits - Dialogue
– Meetings with key employees to uncover insights missed by data
– Meetings with key vendors and other external partners as well
Phase 2: Interpretation
- Research & Analysis
– Where the magic happens - As-Needed / Iterative
– Areas of focus often shift depending on discoveries
– Actions during this phase can include: company-wide questionnaires, follow-up meetings, and requests for additional data
Phase 3: Growth Barriers & Fixes
- Your Growth Handbook
– The essence of growth expertise, it will be a one-of-a-kind asset and your company’s secret weapon
– It will delve into the hidden barriers stunting your company’s revenue growth, and how to fix each one
– It will include summaries from each audit about where your business stands today in key areas, and how to improve any subpar performance
– It will contain supplemental assets including a forecast with key KPIs, tactics in Gantt format, recommended AB/MV tests for Conversion Rate Optimization, and other files, if applicable - Training & Employee Support
– Included in each pricing tier is support to help the team get started with the new growth plan